CFF repositions sugar reducer in new attempt at finding buyers

Caribbean Flavours & Fragrances Limited, CFF, is taking another shot at finding markets for its sugar-reduction substitute, Flavour Fit, but this time it’s marketing the product as an ingredient for baked goods. The company is in discussions with a customer in Barbados for use of the product, which was originally intended to capitalise on the trend away from sweetened beverages in Jamaica as consumers became more health conscious. CFF first launched the product four years ago, in 2018, when it retooled and upgraded its manufacturing plant, secured the Safe Quality Foods Certification, and rolled out new products, including Flavour Fit, to local and regional business customers. Read More…